Microsoft Stores to Open Up "Right Next Door to Apple"?

Either Microsoft thinks it's still April 1, or they really are going to open Microsoft Stores right next door to Apple Stores. Gizmodo provides the quote:

And stay tuned, because we're going to have some retail stores opened up that are opened up right next door to Apple stores this fall. Stay tuned, just stay tuned.

Tuned to what, Comedy Central? We've made fun of this before -- and rightly so -- but it seems Microsoft is again entering a business just because Apple or Google are in it. And is that really sound strategy in anything outside a Hollywood parody? (Starring Will Farrel, 'natch).

Sony Style Stores haven't hit the mark yet, and Microsoft Stores selling shrink-wrap Windows 7 with free Songsmith classes...? Sigh. Apple needs competition. Good, focused competition that builds successful core business on top of successful core business.

We don't see Google Stores opening up next door, do we? Microsoft, if you're going to clone something, clone the focus. Please.

Rene Ritchie

Rene Ritchie is one of the most respected Apple analysts in the business, reaching a combined audience of over 40 million readers a month. His YouTube channel, Vector, has over 90 thousand subscribers and 14 million views and his podcasts, including Debug, have been downloaded over 20 million times. He also regularly co-hosts MacBreak Weekly for the TWiT network and co-hosted CES Live! and Talk Mobile. Based in Montreal, Rene is a former director of product marketing, web developer, and graphic designer. He's authored several books and appeared on numerous television and radio segments to discuss Apple and the technology industry. When not working, he likes to cook, grapple, and spend time with his friends and family.