Microsoft is beginning to staff up their upcoming retail store chain using freshly poached Apple Store managers and employees. Using "significant raises" and in some cases, moving expenses as the carrot, Apple Store managers are hunted and then asked to contact their (now former) top Apple Store salespeople and offer them similar incentives to switch from Mac to PC.
Employees, of course, are not the only thing Microsoft is taking from the Apple Store experienced. Having hired Apple's former retail location scout, George Blankenship, their plan is to open up right next door to Apple Stores everywhere.
Though they still, stupefyingly, don't seem interested in actually selling much of anything (they're focusing on consumer experience), along with the shrink-wrap copies of Windows 7 and Office, Zune HD and XBox 360 that Microsoft manufactures themselves, they'll be showing off their hardware partners' wares with PC, PCTV, and Smartphone walls, along with Learn, Connect, and Info tables, and "Guru" bars modeled after... you guessed it...
The strategy is certainly sound, but we're still not sure that a company with a split software/hardware model will find the same formulae brings the same success.
[The Loop via Ars Technica]
Judge dismisses lawsuit against Apple TV+ show 'Servant'
A lawsuit filed against Apple and M. Night Shyamalan over Apple TV+ show 'Servant' has been dismissed.
Apple allegedly abusing competition over tracking accessories, says Tile
Accessory maker Tile has written a letter to the EU claiming Apple is unfairly favoring its own products.
This Navy Blue iPhone 12 Pro concept shows Midnight Green is so last year
Rumors of a Navy Blue iPhone 12 Pro have circulated a few times and we're right here for it. After watching this concept, you will be as well.
If you're in need of a CD drive for your new Mac mini, these are the best!
Just as there's still a need for home printers, there are still cases where you need a good ole' optical drive for your Mac mini. We've compiled some of the best options to fit whatever your needs might be.