Apple Store-within-a-store coming to a Target near you

By Andrew Wray
last updated

AppleInsider reports that Apple will be bringing mini "store-within-a-store" setups to 25 different Target locations around the country.

The initial opening would be a small start, given that Target, the second-largest discount retail chain in the US, operates 1752 stores in the US. Apple has opened 359 of its own retail stores globally, 245 of which are in the US.

Apple is likely just testing the waters with Target, which should ultimately help expand their reach in the retail space. Apple already does this at the largest electronics retail outlet, Best Buy, with around 600 mini "Apple Shops" that have been met with great success.

Apple will presumably focus on iOS devices at first -- iPhone, iPad, Apple TV and iPod touch -- as well as their standalone music players like the iPod Classic and iPod Nano.

Source: AppleInsider

Andrew Wray

Andrew Wray is a Salt Lake City, Utah based writer who focuses on news, how-tos, and jailbreak. Andrew also enjoys running, spending time with his daughter, and jamming out on his guitar. He works in a management position for Unisys Technical Services, a subsidiary of Unisys Corporation.