Motorola's Brand Loyalty Among Men 18+ Sneaks Past Apple

According to a study, Motorola recently surpassed Apple in brand loyalty among men 18 years old and up since the release of the Droid on the Verizon network. The study by YouGov's BrandIndex scale ranges from -100 to 100 and is based on weekday interviews with 2,000 interviews per day from a panel of 250,000 people.

This past week Apple has dropped from a November peak high of 48.1 to 22 and Motorola is staying strong with 29.3 with an error margin of +/- 2 percent. The real loser in all of this? Research and Motion and their BlackBerry smartphones as they have dropped to a lonely 9 in the study.

All of this may have started from the much talked about Verizon map and Droid commercials. It would seem that the first round of the Verizon vs AT&T battle has gone in favor of Big Red and Motorola. It should be interesting to see if the latest iPhone commercials will be able to swing things back into Apple's favor.

IM Staff

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