Netflix gives you better control over how much cellular data it uses

Netflix is rolling out an update to its iPhone and iPad app with some new controls that will give subscribers to its video streaming service more control over its use of data on cellular networks.
In a blog post, Netflix says the new "Cellular Data Usage" section can be found in the App Settings menu of the app:
The default setting will enable you to stream about 3 hours of TV shows and movies per gigabyte of data. In terms of bitrates, that currently amounts to about 600 Kilobits per second. Our testing found that, on cellular networks, this setting balances good video quality with lower data usage to help avoid exceeding data caps and incurring overage fees. If you have a mobile data plan with a higher data cap, you can adjust this setting to stream at higher bitrates. Our goal is to give you more control and greater choice in managing your data usage whether you're on an unlimited mobile plan or one that's more restrictive.
Netflix says this new feature is just for using the app on cellular networks; Wi-Fi streaming settings are not affected.
In addition to the new cell data settings, the Netflix app adds 3D Touch support for Quick Actions from the Home screen, along with some more improvements and bug fixes.
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I have been writing professionally about technology and gaming news for 14 years.