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Official: WWDC Keynote is Schiller Time

As TiPb anticipated, Apple (opens in new tab) today announced that the World Wide Developers Conference (WWDC) Keynote will be given by their Senior Vice President of Worldwide Product Marketing and other executives. In other words:

You. Get. Schiller. If Aaron Sorkin wrote the cliffhanger leading up to this year's WWDC keynote, that's the dialog a still-on-leave Steve Jobs would have just spit at the heavens from deep within the empty Times Square Apple Flagship "cathedral".

Phil Schiller did an affable job of keynoting Apple's final Macworld appearance back in January, but with everyone and their rumor blogs pretty much convinced we'll see the next-generation iPhone again take center stage, will expectations be impossibly high?

How badly do we want to see Phil Schiller pull something from his jean pocket?

The other iPhone-related executives, we guess, would include Scott Forstall for iPhone software, perhaps alongside Greg Joswiak from marketing. No doubt Bertrand Serlet, no stranger to WWDC, will be there for the Mac OS X 10.6 Snow Leopard portion.

(Steve Jobs is still said to be returning from his leave of absence at the end of June)

Rene Ritchie
Rene Ritchie

Rene Ritchie is one of the most respected Apple analysts in the business, reaching a combined audience of over 40 million readers a month. His YouTube channel, Vector, has over 90 thousand subscribers and 14 million views and his podcasts, including Debug, have been downloaded over 20 million times. He also regularly co-hosts MacBreak Weekly for the TWiT network and co-hosted CES Live! and Talk Mobile. Based in Montreal, Rene is a former director of product marketing, web developer, and graphic designer. He's authored several books and appeared on numerous television and radio segments to discuss Apple and the technology industry. When not working, he likes to cook, grapple, and spend time with his friends and family.

6 Comments
  • Go Phil!
  • Phil did a good job last time. There's something special about a Jobs keynote - but I'm of the belief this isn't a significant update to the iPhone, and we won't be seeing any amazing iTablets or the like.
  • What you will first hear is a ringing phone. He will reach in his pocket and pull out the new iPhone. You will then see steve jobs face on the screen annoncing the new iChat video on the iPhone as phil holds it up and Steve talks to the crowd through the iPhone.
    How's that for a pediction?
  • I honestly prefer Greg to do it. He's a more comfortable speaker to listen to.
  • @ Sting7k. Excellent idea!
  • considerably admire