Samsung concession store using Apple’s icons on its display wall

Samsung, who is currently embroiled in a patent war with Apple, looks to have scored a particular nasty own goal -- using icons which clearly belong to Apple in its advertising. The wall in the picture was taken in a concession store in Italy’s Centro Sicilia.

A concession store is basically a store within another store run by a separate retailer. In this one, the wall of apps clearly shows iOS icons for mobile Safari and the App Store. The icons are repeated across the wall at least three times. A strange one when you consider the shenanigans going on behind the scenes between these two companies. The last thing you would want is an embarrassing mistake like this to sway opinion.

It will be interesting to see if Samsung decides to make any comment on the picture. I am sure there is a totally reasonable explanation for the mistake; because Samsung does claim to have a commitment to innovation and distinctive design!



UK editor at iMore, mobile technology lover and air conditioning design engineer.