'Saturday Night Live' partners with Apple, Verizon for upcoming ads
Saturday Night Live has a long history of creating ridiculous commercials for fake products, but now some of those ads will be a little more real. NBC has made a deal with both Apple and Verizon to create humorous commercials to air during upcoming broadcasts of SNL, created by the staff of the show.
Commercials created for Verizon will air during the episodes of SNL airing on April 8 and April 15.
These deals are part of NBC and SNL creator Lorne Michaels to get more people to tune into the show live, rather than simply watching clips online the next morning. The push comes as audiences continue to diversify their viewing habits, with shows and networks needing to seek partnerships with an ever-increasing group of sponsors to keep revenue up.
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Joseph Keller is the former Editor in Chief of iMore. An Apple user for almost 20 years, he spends his time learning the ins and outs of iOS and macOS, always finding ways of getting the most out of his iPhone, iPad, Apple Watch, and Mac.