Some Apple Stores are getting a new Apple Arcade-inspired look

Apple Store Apple Arcade display (Image credit: Shloime)

What you need to know

Some stores have received new Apple Arcade displays.
They feature iPad Pros and new imagery.
Apple Stores are also changing how accessories are displayed.

Some Apple Stores are undergoing refreshes to further promote Apple Arcade, including new displays that feature multiple iPad Pro devices looping videos.

The new areas replace existing gaming-focused displays as noted by 9to5Mac. The areas were previously dedicated to things like Sphero and Anki products, although Apple Arcade was also there. That has now changed to bring Apple's game service front and center.

Apple has also reportedly changed how it is displaying third-party accessories at some of its stores. Toys appear to have been replaced with game controllers and headphones, again allowing the displays to focus on accessories that gamers might need if they're diving into Apple Arcade on iPads, iPhones, and Apple TVs.

Apple Arcade display (Image credit: Shloime)

As Apple continues to lean on its services business, moves like this make tons of sense. We've also seen Apple TV+ receive plenty of attention in Apple Stores in recent months and that will surely also continue into the future.

Oliver Haslam has written about Apple and the wider technology business for more than a decade with bylines on How-To Geek, PC Mag, iDownloadBlog, and many more. He has also been published in print for Macworld, including cover stories. At iMore, Oliver is involved in daily news coverage and, not being short of opinions, has been known to 'explain' those thoughts in more detail, too.

Having grown up using PCs and spending far too much money on graphics card and flashy RAM, Oliver switched to the Mac with a G5 iMac and hasn't looked back. Since then he's seen the growth of the smartphone world, backed by iPhone, and new product categories come and go. Current expertise includes iOS, macOS, streaming services, and pretty much anything that has a battery or plugs into a wall. Oliver also covers mobile gaming for iMore, with Apple Arcade a particular focus. He's been gaming since the Atari 2600 days and still struggles to comprehend the fact he can play console quality titles on his pocket computer.