Behind the scenes of Spike Jonze's psychedelic HomePod ad
What do you get when you cross Spike Jonze, FKA twigs, and a HomePod? A beautiful, strangely surreal short film called "Welcome Home" that incorporates all three with a classic Apple feel and flare.
Now, Adweek has a behind-the-scenes look at the ad that showcases its incredible practical effects, Spike Jonze dancing, light shows, and more, with AdWeek calling the new footage "the most engaging, comprehensive and flat-out best BTS video we've seen for an advertisement".
The film uses bright and captivating colors and sharp movements from TKA twigs bringing the beauty of the HomePod to life; the behind-the-scenes video is no different. Long story short: this video is awesome.
Check out Welcome Home down below, and check out Adweek's story for the behind-the-scenes documentary!
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Cella writes for iMore on social and photography. She's a true crime enthusiast, bestselling horror author, lipstick collector, buzzkill, and Sicilian. Follow her on Twitter and Instagram: @hellorousseau