Tim Cook reaffirms Apple's commitment to inclusivity following Melbourne Apple Store incident
Apple Stores will be refreshing their training on customer inclusion following an incident at an Apple Store in Melbourne, Australia earlier this week. The incident saw three black students barred from the Highpoint Apple Store because a store employee thought "they might steal something". Now Apple CEO Tim Cook has weighed in, calling the treatment of the students "unacceptable", saying the incident doesn't reflect the values of Apple.
According to a company email obtained by Buzzfeed, store managers across the world will refresh themselves on Apple's policy on inclusion.
Following the incident, a senior manager at the Highpoint store apologized to the young men, saying that they would always be welcome at the store.
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Joseph Keller is the former Editor in Chief of iMore. An Apple user for almost 20 years, he spends his time learning the ins and outs of iOS and macOS, always finding ways of getting the most out of his iPhone, iPad, Apple Watch, and Mac.