Tor Myhren, former president and chief creative officer of the Grey Group, has officially joined Apple has its vice president of Marketing Communications. Myhren will report directly to CEO Tim Cook, and leads a group responsible for a number of marketing initiatives, including advertising and packaging design.

Tor Myhren officially joins Apple as Marketing Communications vice president

From Myhren's official Apple executive profile:

Tor joined Apple in 2016 from Grey, where he was president and worldwide chief creative officer. As head of the Marketing Communications group, Tor leads a talented and creative team focused on Apple's advertising, internet presence, package design and other consumer-facing marketing.

The hiring of Myhren was officially announced back in December. While at Grey, Myhren oversaw the creation of a number of ad campaigns, including ETrade's famous "Talking Baby" and DirectTV's "Cable Effects" ads. Myhren replaces Hiroki Asai, who recently retired from Apple after 18 years.