• Forums
  • Shop
  • iPhone 13
  • AirPods Deals
  • iPad Deals
  • Best Apple Watch
  1. Home
  2. /
  3. News
Celebrate

Type '10 years' into the Apple Store app to celebrate its tenth birthday

Happy birthday day dear Apple Store...
Oliver Haslam
5 Aug 2020

Apple Store app on iPhoneSource: iMore

What you need to know

  • The Apple Store app is somehow already ten years old.
  • Apple is celebrating with a new surprise.
  • Type "10 years" into the Apple Store's search box and enjoy.

Time flies when you're having fun, people familiar with the matter say. And it turns out time flies just as quickly when we're buying things from the Apple Store app on our iPhones and iPads – we've been doing it for ten years already! Apple is celebrating by hiding some balloons inside its app, and you can find them right now.

The new Easter egg was spotted by Michael Steeber and he's even included a little video showing us what it looks like. You can try it out for yourself by searching for "10 years" inside the app as well.

🥳 Surprise! Hidden inside the Apple Store app is a new Easter egg that celebrates the app’s 10th anniversary. Search for “10 years” and watch the balloons appears. Tap each one to pop it. 🎈 pic.twitter.com/YsGdKP8r5L

— Michael Steeber (@MichaelSteeber) August 5, 2020

This isn't the first time Apple has done something like this. Every holiday season sees it add falling snow to the Apple Store as if to prove that there's still at least a little bit of whimsy left in the old dog.

Go on, give it a try. Everyone loves free balloons, right?

Review: These gorgeous cases offer protection for any Switch
For any Switch

Review: These gorgeous cases offer protection for any Switch

Regardless of if you're looking for a case for your original Switch, Switch OLED, or Switch Lite, PowerA's Protective Case is a great pick. They come in various Nintendo designs and offer all the features you need.

Netflix cancels a slew of animated projects amid attempts to save money
Not coming soon

Netflix cancels a slew of animated projects amid attempts to save money

Netflix has reportedly canceled a number of animated projects including 'Wings of Fire,' 'Antiracist Baby,' and 'With Kind Regards From Kindergarten.'

Is the iPod dead? Or, has it just morphed into Apple's audio hardware?
The music lives on

Is the iPod dead? Or, has it just morphed into Apple's audio hardware?

The spirit of the iPod lives on inside of AirPods and HomePod.

Need to print something from your iPhone? Check out these printers!
Buyer’s Guide

Need to print something from your iPhone? Check out these printers!

Printers are a reliable way of obtaining a physical copy of documents. Even if you're mostly using your iPhone or iPad for everyday computing, AirPrint capable printers will keep you printing with no problems. Here are some of our favorites!

Keep in Touch

Sign up now to get the latest news, deals & more from iMore!

I would like to receive news and offers from other Future brands.

I would like to receive mail from Future partners.

No spam, we promise. You can unsubscribe at any time and we'll never share your details without your permission.

  • News
  • Apple Talk (General)
  • iPhone
  • iPad
  • Apple Watch
  • Mac
  • Apple TV
  • Reviews
  • How To
  • HomeKit
  • Forums

Other Categories

  • About Us
  • Newsletter
  • Fitness
  • Apps
  • Gaming
  • Deals
  • Advertising Inquiries
  • Licensing and Reprints
  • Accessibility Statement
  • Android Central
  • Windows Central
  • Thrifter
  • TechnoBuffalo
  • MrMobile
Log in or Sign up
  • t
  • f
  • y
  • i
  • r

Brightness

  • © Future US, Inc.
  • Terms & Conditions
  • Privacy Policy
  • Cookie Policy
  • About Us
  • Careers
  • Licensing
  • External Links Disclosure
  • Accessibility Statement
  • © Future US, Inc.
  • Terms & Conditions
  • Privacy Policy
  • Cookie Policy
  • About Us
  • Careers
  • Licensing
  • External Links Disclosure
  • Accessibility Statement