Yahoo! CEO: iAds will fall apart on Apple

By Rene Ritchie
last updated

Yahoo! perhaps doth protest too much as CEO Carol Bartz thinks Apple's iAds will self-destruct:

"That's going to fall apart for them," Bartz said about Apple's iAd service. "Advertisers are not going to have that type of control over them. Apple wants total control over those ads."

Because that strategy has worked so poorly for Apple in the past, what with the dismal failures of iTunes and record lable iTunes, iPod, iPhone, and iPad?

[Reuters]

Rene Ritchie
Rene Ritchie
Contributor

Rene Ritchie is one of the most respected Apple analysts in the business, reaching a combined audience of over 40 million readers a month. His YouTube channel, Vector, has over 90 thousand subscribers and 14 million views and his podcasts, including Debug, have been downloaded over 20 million times. He also regularly co-hosts MacBreak Weekly for the TWiT network and co-hosted CES Live! and Talk Mobile. Based in Montreal, Rene is a former director of product marketing, web developer, and graphic designer. He's authored several books and appeared on numerous television and radio segments to discuss Apple and the technology industry. When not working, he likes to cook, grapple, and spend time with his friends and family.