The difference between Apple iPad 2 and Samsung Galaxy Tab 10.1 tablet commercials
Samsung's new Galaxy Tab 10.1 commercials, airing in the UK, are focused on being Faster (HSPA+ networking), Thinner, and Lighter.
Apple's first iPad 2 commercial, aired back on April 2, had a different focus.
This is what we believe. Technology alone is not enough. Faster, thinner, lighter, those are all good things. But when technology gets out of your way, everything becomes more delightful, even magical. That's when you leap forward. That's when you end up with something... like this.
Hey, at least they weren't selling Tegra 2 processors.
[via Mashable, Android Central]
Apple
Samsung
Editor-in-Chief of iMore, Executive Producer at Mobile Nations, co-host of Iterate and ZEN and TECH, cook, grappler, photon wrangler.
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The first tab ad makes me think…. Tab not needed, iPad not needed, faster speed not need. Disciplining Children # 1 priority!
Right! lol
I have to agree with one of the writers I mod comments for on Techblog. These companies that use Android seem to forget they are also competing against each other. They all try to
A. Diss Apple in some way like the Xoom ad with iZombies new 1984
B. Harp on one simply thing - Having Flash or in Samsung's case that is it smaller, lighter, thinner tablet. I understand you have to play to your strengths but you shouldn't over hype them either. I understand you go for the king, right now that is Apple in tablets. They also need try & stand as a cut above the rest. HP has done a pretty ok job with its TouchPad ads in my book.
I agree with his statement. He said show me not only why I should choose your tablet over the iPad but why should I chose it over cheaper Android tablets than yours that have Flash and may be a tad bigger?
In reality this is all they have now. They are competing against each other and trying to go after people who absolutely will not buy and iPad. The demand for android tablets is abysmal in comparison to the iPad, right now all they are doing is appealing to the small market segment who's looking specifically for an android tablet. That may not be a bad thing and the ones that are decent will hopefully survive and give the iPad some real competition.
Totally agree!
Plz answer honestly.. how many kids do you have? Sometimes even Super Nanny would not be able help. What shall we do with misbehaved kids, chain and gag them? You think it's easy? Some kids are just impossible.
And in japan that behavior of that child is excepted and the people making faces are looked down on..
Crazy...bad news for the future of their society
A good hiding and parents who discipline their children would resolve that problem for you.
The one with the pencil was actually cute. But what does the tab do?! Why should I buy it over an iPad?!
Yeah, what's a tab? lol. They could definitely communicate a bit more.
Cute commercial though.
When I heard the kid say "Dad, where is my Tab?!?!?" I didn't get it at first. I was thinking "does the kid want soda?"
You must be as old as I am to think Tab == Soda
First thing I thought was Tab Cola as well. Sigh.
I will kindly remove myself from your lawn.
What have we learned here? With samsung we no longer have to make children behave, we lie to children, and don't bother losing weight.
Or with Apple, you can look at health monitors, children can learn, and we can revisit family photo memories.
Yeah, Samsung nice try, but you can't beat an Apple commercial, or product… or legal team.
We will have to wait for the world wide sales to know if the commercials are a success...Galaxy s2 is doing very well.....lawsuit is still ongoing and we are no closer to knowing who's going to win...
Can't agree here...
HTC has done more rights in marketing than Samsung... Samsung needs either to learn from Apple (or even HTC) on how to market their producs, or work with a better PR/Marketing Agency
On legal side, it seems more political to me... So, only time will tell...
I was actually ready to comment with "Doh!" until I watched the videos.
If they weren't on the same page, you'd have to seriously look for the similarities between the Apple ad and the Samsung ads. Yes they touch the same points but Apple didn't patent faster, thinner, lighter yet...did they?
Most importantly the iPad is "denouncing" those things as vital vs standing by them. The Apple ad is about "getting out of the way" more than those three aspects.
Unfortunately, Apple is the one company that would be the worst example of "getting out of the way".
HP right now would be the best one for "getting out of the way". Not just getting out of the way though but actually handing out brush cutters then getting out of the way as they clear their way.
I'm confused. Is your comment pro TouchPad/webOS or against it?
Pro.
It seems to me that Apple does a better job showing you how you'll use the iPad in every day life. Facebooking, reading, interactive books for kids, etc. Practical, real life uses that make sense.
The last Tab ad that I saw was a guy riding shotgun in a jeep down a beach filming a bunch of running wild horses... Really?? When will ANYONE ever do that??
How often are you looking at CT brain scans and monitoring people's heart rates on your iPad?
I'll bet a lot more medical professionals do that than Indiana Jones wannabes drive down a beach filming horses with a low res tablet camera. I could be wrong so I'll let the sales figures for the iPad versus the Tab do the talking.
Ha! Funny.
I seriously doubt there are that many using iPads in all ways the Apple commercials show so I'd award one point to both of you.
Medical professionals vs Jeep drivers... I'd have to look at some statistics.
Is it because a medical professional seems so much more civilized?
The pencil one is funny but these commercials from Samsung really show how inferior their marketing team is in terms of style and delivery.
Wow. First ad was simple and calm. Second was like a truck just crashed right in front of me. Third one, why was the boy at eye level with the desk? He was clearly taller then it and should have seen the "Tab". Last one lightens it.
Good observation
Lesson: If you're buying a Tab, you'll need to change your desk as your boy grows, to make the most of it
It's really interesting how both companies go "faster, thinner, lighter," but each takes a different approach to showing those things off. Samsung just shows off the tech specs. The pencil is cool, but I don't know anything about the tablet. All I know is that those kids are brats.
Apple knows that average consumers don't care about the tech specs; they just want to know all of the cool things it can do: play games, show MRI scans, teach your kids to read, and so on. Fundamental differences in marketing philosophies. One of them succeeds.
Yes, absolutely...
Remember, when the original iPhone was released, everyone was trying to learn it's hardware specs, to judge it by them... Apple taught people that devices are not just specs. They haven't been announcing RAM for their devices still
Honestly, I really don't care that much, even though I can call myself a gadget/electronic-geek
With the exception of the "Here's to the crazy ones" ad, the original iPhone ads(pre release) were some of their best ads ever.
the second one is very cool actually!
If Samsung made commercials like iPad's then it would get sued by Apple for Copying
That's a very original comment.
Have you seen in person the Galaxy Tab? The thing that blew me away? They have what looks like a 30 pin dock connector! Really? They aren't trying to confuse people, anyone that owns an iPod they've purchased in the last EIGHT years is familiar with this connector. No one else uses it, they all use a mini USB or over format. That alone tells me they know exactly what they are doing.
Allows faster charging...i have seen other products that had similar or same connector...just cause apple use it, does that mean on one else should...lol REALLY a connector will confuse you...anyonw with a brain can distinguise the two
Yes, a connector will confuse me...
Seriously, though, if your point is that it charges faster, why don't all manufactures using it?
My point was that while you can claim that Android tries to copy Apple/iOS in general, I feel they are different takes on the way touch interfaces work.
Samsung? They are just kind of similar. They are nearly identical, down to the charging mechanism. The skin they give to android. The pre-iOS4 dock look.
Tell me this is not intentional.
http://i1-news.softpedia-static.com/images/news2/The-First-Android-2-2-Firmware-for-Galaxy-S-Available-for-Download-3.png
I definitely think Samsung is getting more than "innovated" over Apple products...
Well, they should be... Can you recall ANY commercial like Apple's?
iPad 2 is better, hands down.
You played with a Tab?
I have... and I agree DeLeon Hughes
Did you have an open mind or were you looking for how it fails against an iPad?
Also, did you try it with TouchWiz or raw Honeycomb?
Totally Agree with ya ! The iPad 1/2 and the iPhone are just better products.
Thinner and lighter are nice to haves but not the alpha and omega. These are like the geek features - memory, cpu, etc. The ultimate goal is to be able to do something. Both devices do but but Samsung has to prove that they are the class of the Android devices first. Then they need to prove that Android still does and iOS still doesn't. There's plenty to discuss with that argument however, their messaging is going to have to be impeccable because Apple is winning the messaging game. If I had to do the job I'd demonstrate Apple as delivering less ambitious products and overly reliant on 3rd party apps to sell the utility of their devices.
And you'd still only sell 4 of them. 3 of which would be returned.
Very funny and lame...if only that was the case with the iphone 4 and maybe we would actually have a phone
So, it's better - because it's on a faster network? (Doesn't AT&T have 3G - and Verizon certainly does....)
It's better cuz a pencil can hide it from your child? I'm sure an iPad can be hidden too... That couple millimeters probably won't make that much of a difference.
And it's better cuz it will fit on a crowded elevator? See above comment.
I'd buy the tab because of extra power, flash on browsing, more customization.
But for the price and for reliability - I'd still prefer to buy the iPad. These commercials do nothing for me - other than want to get a new job and learn how to discipline my kids.
Anything can be hidden. My XOOM can be hidden by a paperback book.
haha.
I agree though [with you, Jeff, and the others]: the messaging could be way better!
You are right...
If I was to make Tab adverts, I would focus on customization ability, like widgets, like ability to have different themes and launchers and all those stuff, just as much as showing how fast or thin the device is...
That guy doesn't need a Tab. He needs parenting classes.
Samsung is selling "Features." Apple is selling "Benefits." Most people buy "Benefits." Moral: Don't let Engineers create your ads and videos.
I understand the commercials as trying to say the Samsung Galaxy Tap is like the iPad but better and heres why. People like Faster devices they don't care what it does the word faster is a buzz word and that gets people in the store to at lest check it out.
Actually, people like devices that do what they need or want. Doing it faster or being lighter is also important, but the decision comes from getting something for one/some of your needs/wants... That's what Samsung haven't been able to see, yet, it seems.
"But when technology gets out of your way, everything becomes more delightful, even magical."
How about the company gets out of the way of you trying to use your own purchased device the way you'd like? That would seem rather 'delightful'...
Show me a non-rooted app that will allow me to wirelessly tether over wifi on android.
No application needed. It just works. I do it all the time on my Evo.
I want to use my device to tether for free. That would be delightful but it doesn't exist (without rooting). The company will never be "out of the way."
Gotcha. I never tried or care to so don't care about it, TBH.
It isn't at all a reason, for me, to select a platform. Non-issue, in other words.
Try this search: https://market.android.com/search?q=tether&so=1&c=apps.
If you want to tether for free with out any company getting in the way, you might want to look at a webOS phone. Konami code + 2 minutes = Preware install (which Palm and now HP actively endorse, though they do not provide tech support). Add another minute to load up the feeds in Preware, run a search for freeTether, install it, and you're set. No rooting required on that platform. In fact you can do most of the customizations on that platform that would require rooting and especially jailbreaking on other platforms.
I don't actually care about tethering, I am just tired of people misunderstanding the meaning of Android being an open platform, they think that they can do whatever they want to do on it which isn't true. Just as Apple controls it's operating system, manufacturers and carriers control Android's. It isn't to the same degree but it's still there. Even apps that you side load are limited.
https://market.android.com/details?id=com.svtechpartners.wifihotspot
It works on one phone (and maybe on other samsung devices). If you want to group android for things like marketshare, you at least need to give me a tethering app that works across the board. Plus this app says that it may be broken at any time. Great, you can have apps but the may stop working.
I showed you an app that allows free tethering on a non-rooted android device as you asked.
Sorry but that's the best a 3 minute Google search could come up with. I don't have an Android phone to have worked on.
"Not yet compatible with Android 2.3 Gingerbread."
You see, there's always a second part of the coin...
When you install this app and it crashes, who do you call? Samsung/HTC/Motorola? Or Google? Will any of them reply?
That's not a point of being inferior to the other. It's just a different approach, a wild-wild-west vs. a walled-garden. And, a little (!) part of the world likes walled-gardens, that's it.
If the world was mostly geeks like Google engineers are (and I admit, they are pretty awesome in their ways), that product would have been much, much successful.
@Emre SÜMENGEN You contact the app developer just like you do on iOS.
That's a lame talking point. Are you going to tell me that there are no limitations on android tablets? None? You can do anything you want with it? Well, show me MS Word running natively on it. Don't talk to me about a "comparable" app because the way I'd like to use it is with MS Word from Microsoft running natively on it.
Speaking of "talking point" if you want to run MS word on it then figure out how to installed an OS that MS supports Word on. That is one of the MOST ridiculous attempts at a counterpoint I have ever heard.
"Hey guys, why can't I run a closed-source program only compiled and only supported for an x86 processor on an ARM processor???"
The point is just as ridiculous as the original post.
"Hey guys, why doesn't this company let me do anything I want with my device, running THEIR os and STILL give me support?"
Well, makes sense...
There's a different between not giving something support (i.e. Android) and actively attempting to prevent expanded use (i.e. iOS).
Hmmm, well you can? If you can code an OS for your iDevice, you can run it freely, noone is stopping you from that. And, it's the same with Android devices that promote "Being Open", no matter what you say...
Of course, if you're referring "having to ability to install anything, including cracked apps etc.", then you're right... But then, iDevices would end up like Androids... No support when an app crashes your device and burns your house!
Apple already likes to blame the user when something Apple did is messed up, both in hardware and Apple's own account security.
When you use the thing within spec and your house burns down, "you held it wrong"!
ipad 2 is awesome
Wow, the kids need to be the first priority.
This is simple, unfortunately, everyone else has to compare to the iPad. So samsung says we have faster 3g, and are lighter. That's because everyone wants to know what's different between them and the ipad. Also, I very Apple patented simplistic ads too.
Definitely...
Someone had said, "Winners are the ones that all others are compared to"... (Or something in that manner, with other words
)
The ipad2 commercial is extremely deceiving. Apple iPad2 is not that thin.
It isn't thick either.
nice commercials
Wow.
I don't know if it's because I spend all of my time studying advertising, but those Samsung ads are pretty bad. I seriously thought these were spoof ads. I thought Samsung was more positive than this.
Faster: Even at home, I rarely stream videos. I usually just play local files. But what is Samsung trying to sell? "Hey if your kid is totally out of control and you need to play some stream videos instantly while he/she is eating in a public restaurant, now you can." Way to teach impatience. The ad is annoying and it makes no impactful statements. It's faster…and? How can I benefit from that?
Thinner: I thought Samsung was competing with Apple? Pencils will surely take a hit in Q4 sales from this ad. Single Parenting 101: When your kid asks for his "tab," teach him to share by playing with him. Don't pretend that you don't have it by hiding it behind a pencil because you really want to play that racing game. Great father figure, I'm totally bought now…but what are the benefits again???
Lighter: I think it's so funny when you look at how Apple demonstrates FaceTime in their ads and then watch this. I've never enjoyed video conversations from my boss when he's threatening to fire me. What does this ad sell: Instant coffee? Jobs? Elevators? Again, no benefits.
Why do all of these ads end with er. It's so obvious that they're trying to prove themselves to be better than everyone (erhm Apple). Actions speak louder than words. I don't care to buy something if it's .034 grams lighter. Even the best video fx won't make your product better. Sorry if this is too much complaining for you, I'm really not a negative guy. But why the hell were these all shot in sepia hollywood-like color? It looks so stupid and only makes the Tab seem that much more shitty.
Apple's iPad ads inspire and make you feel damn good. These…well I just don't want to be that guy or buy a Samsung tab. It seems like owning one is ruining his relationship with his kid. The only thing he needs to be "faster" at is getting to work.
The world doesnt need these gadgets, end of story!
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