Amazon has joined the trend set by Samsung in knocking Apple in its commercials. Amazon’s latest commercial for its range of Kindle devices goes all out to make the point that you can buy three Kindle devices for the cost of one iPad. That would be two Kindle Fire tablets and one Kindle which would come to a total cost of $477.
This is not the first time that Amazon has made comparisons with the iPad. In a previous Kindle commercial, Amazon made the point that the Kindle was easier to read in direct sunlight, is smaller, lighter and less expensive than Apple’s iPad too. This time it is purely about the price and no mention of feature comparisons.
The Kindle Fire does appear to be the closest competitor to the iPad so far. It is extremely cheap to buy at just $199 however it also lacks a lot of the main features that the iPad has to offer. It will be interesting to see how it is selling if Amazon ever reveals any figures.