Amazon new Kindle

Amazon's new Kindle comes in a smaller, darker package and they're positioning it to compete with Apple's iPad (which can also read Kindle books) on price ($139 for Wi-Fi $189 for 3G) and a laser-like focus on reading.

  • All-New, High-Contrast E-Ink Screen – 50% better contrast than any other e-reader
  • Read in Bright Sunlight – No glare
  • New and Improved Fonts – New crisper, darker fonts
  • New Sleek Design – 21% smaller body while keeping the same 6" size reading area
  • 17% Lighter – Only 8.5 ounces, weighs less than a paperback
  • Battery Life of Up to One Month – A single charge lasts up to one month with wireless off
  • Double the Storage – Up to 3,500 Books
  • Built-In Wi-Fi – Shop and download books in less than 60 seconds
  • 20% Faster Page Turns – Seamless reading
  • Enhanced PDF Reader – With dictionary lookup, notes, and highlights
  • New WebKit-Based Browser – Browse the web over Wi-Fi (experimental)

Thank goodness they didn't rebrand it as KindlePad...