Following Apple's new 'Why you'll love iPhone' campaign, they have now done the same for the iPad. The new page on Apple's site highlights both the iPad and iPad mini and why existing users already love it.
Apple's main focus seems to be on the features that set the iPad and iPad mini apart with a strong emphasis on the availability of apps, battery life, and LTE. Interestingly, out of all the features that Apple has decided to tout, the first feature they decided to list were some statistics for how many users are currently using iPads and how many school systems and government agencies have or plan to deploy iPads.
Unlike their iPhone campaign, Apple didn't decide to compare it to other tablets on the market but instead highlight the features that they think highlight why people already love iPad. Hit the link below to see all the features Apple chose in their entirety.