Apple airs iPad mini commercial - I'll be home

Apple has aired a new iPad mini commercial featuring FaceTime and aimed at the holidays. It's called I'll be home, and features a girl and her grandfather sharing a musical "moment of holiday cheer".

This is the kind of commercial Apple does often, and does well, blending technology and humanity, the latest gadgets with timeless nostalgia. After some missteps in the middle of the year, Apple's playing it safe and going back to what's historically worked for them.

Check it out up top and let me know what you think in the comments below.

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Rene Ritchie

EiC of iMore, EP of Mobile Nations, Apple analyst, co-host of Debug, Iterate, Vector, Review, and MacBreak Weekly podcasts. Cook, grappler, photon wrangler. Follow him on Twitter and Google+.

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Reader comments

Apple airs iPad mini commercial - I'll be home


It's a beautiful ad. And it exemplifies the success Apple has achieved by creating meaningful, quality products "for the rest of us" -- products whose value is measured by how easily they're used by everyday people to do things that are important to them, rather than by how much technology is crammed into them cheaply.

The best ideas are the simplest ones. This is a sublimely good ad, but it's the sort of ad that has the best effect when it's on light rotation.

Has anyone noticed how large the girl's hands are? They look like Hobbit feet, I think they cgi'd adult hands on her....