Steve Jobs with iPad on Chair

The Wall Street Journal today posted a comment from an analyst that Apple will remain "nimble" on iPad pricing and could lower it if demand is less than expected.

Um. Yeah. Okay. Did anyone, especially anyone who ever took Intro to Business 101, ever think anything different? Wait... Apple does.

They launched the iPhone 2G at a premium then cut the price, and then arranged carrier subsidies to further cut the end-user price to really drive demand. They don't drop price to help low-performing products. They drop price to send good performers into the stratosphere. (And 9to5mac has already heard rumors of carrier-subsidized iPad's in Europe -- can we imagine ).

Put the iPhone price drop curve next to the Apple TV price drop curve if you need any further convincing.