Apple has added a (PRODUCT) RED option to their usual selection of iPhone 4/iPhone 4S bumpers, available through the Apple Store. Other than the color and the charity associated with it, and with which Apple has had a longstanding relationship, the bumper is identical to the previous colors first launched with the iPhone 4 in 2010 and updated for compatibility in 2011.
9to5Mac's Mark Gurman first reported the story last night, and as he pointed out, the timing is odd:
With Apple’s redesigned iPhone coming in less than a month, it seems hard to believe that Apple would release a case for the iPhone 4S/4. However, it seems likely that the iPhone 4S/4 will stick around, so perhaps that is why Apple is set to release the new red iPhone Bumper case.
The real question here, however, is why did it take Apple over 26 months to add a (PRODUCT) RED bumper to the product line?