Apple releases new Retina display iPad commercial, Do it All

Apple releases new Retina iPad commercial, Do it All

Apple has just released a new commercial for the iPad called "Do it All". Like other recent iPad commercials, it focuses on what the iPad can do, highlighting apps. This time, it breaks down:

  • Send a note. (Email.)
  • Stay informed. (Newsstand and the New Yorker.)
  • Catch a show. (Vimeo.)
  • Make your point. (Numbers.)
  • Make a memory. (iPhoto.)
  • Make a masterpiece. (Paintbrush?)
  • Read something. (iBooks.)
  • Watch something. (Videos.)
  • Learn something. (iBooks textbook?)

The closing line is:

Do it all more beautifully with the Retina display on iPad.

No "new iPad' branding, which is interesting, and they're melding the typical app focus with the Retina feature. It's not as powerful as the earlier, Peter Coyote voiced iPad 2 ads, but it's not a misstep either. More keeping pace than anything.

Video below.

Rene Ritchie

Editor-in-Chief of iMore, co-host of Iterate, Debug, ZEN and TECH, MacBreak Weekly. Cook, grappler, photon wrangler. Follow him on Twitter, App.net, Google+.

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There are 13 comments. Add yours.

Jay Mobile says:

I wonder is the Vimeo reference a shot at Google because I would have thought that YouTube would be the choice to watch a video

Cornerstar31 says:

You can upload longer and better quality vids to Vimeo. So the choice of Vimeo over YouTube is quitte clear.

johncblandii says:

Are those all of the Facebook verbs? :)

Michael Evans says:

The learn something app is iBooks with one of the new interactive books made with iAuthor

dloveprod says:

Apple is the best in the game at advertising

Kelley says:

The make a memory is the iPhoto app. They are creating a journal entry.

xandros9 says:

but can I compose an email while reading another for reference? no.
it's a pain canceling, saving, going to refer to another email, thn hunting down that draft

jasondeno says:

I compose in Pages and just copy it into the an email once I'm finished writing. That way you can swipe between apps during composition.

SolublePeter says:

One tip which may help a little-
Tap and hold the compose button for a second will return to your most recent draft.
Peter
Soluble Apps

joe blow says:

except have a working Map

Sam says:

i looked around it's by this band stolen jars i think the song is called driving, listened to some more of their stuff it's actually pretty awesome!