Apple sells three million Wi-Fi iPad 4s and iPad minis in three days

Apple sells three million iPad and iPad minis in three daysApple has just announced that it has sold a staggering three million Wi-Fi-only iPad and iPad minis over the opening three days of sales. The figure of three million has not been broken down between devices so includes both the iPad 4th generation and the iPad mini. It does not include cellular iPads which may have been pre-ordered but won't ship for another couple of weeks. The three million figure eclipses the last opening weekend figures of just 1.5 million Wi-Fi units sold of the new iPad (third generation). Apple PR offers the following quote from CEO Tim Cook:

Customers around the world love the new iPad mini and fourth generation iPad. We set a new launch weekend record and practically sold out of iPad minis. We're working hard to build more quickly to meet the incredible demand.

The iPad and iPad mini are currently available to buy in 34 countries with many more countries to follow later in the year.

Demand for the iPad mini has certainly exceeded supply with all models now available from Apple with a two week delivery period. It would have been really interesting to see the figures broken down between iPad and iPad mini; if I had to guess I would say the iPad mini would make up a huge part of that figure.

Source: Apple PR

Apple Sells Three Million iPads in Three Days Wi-Fi Only Models of New iPad mini & Fourth Generation iPad Double Previous First Weekend Sales

CUPERTINO, California—November 5, 2012—Apple® today announced it has sold three million iPads in just three days since the launch of its new iPad® mini and fourth generation iPad—double the previous first weekend milestone of 1.5 million Wi-Fi only models sold for the third generation iPad in March. The Wi-Fi + Cellular versions of both iPad mini and fourth generation iPad will ship in a few weeks in the US and in many more countries later this year.

“Customers around the world love the new iPad mini and fourth generation iPad,” said Tim Cook, Apple’s CEO. “We set a new launch weekend record and practically sold out of iPad minis. We're working hard to build more quickly to meet the incredible demand.”

The new iPad mini features a stunning 7.9-inch Multi-Touch™ display, FaceTime® HD and iSight® cameras, ultrafast wireless performance* and an incredible 10 hours of battery life**. The new fourth generation iPad features a gorgeous 9.7-inch Retina™ display, new Apple-designed A6X chip, FaceTime HD camera and ultrafast wireless performance.

Both iPad mini and the new fourth generation iPad with Retina display are available in 34 countries including the US, Australia, Canada, France, Germany, Hong Kong, Japan, South Korea and the UK, and will be available in many more countries later this year, including mainland China. Demand for iPad mini exceeded the initial supply and while many of the pre-orders have been shipped to customers, some are scheduled to be shipped later this month.

Pricing & Availability iPad mini with Wi-Fi comes in either white & silver or black & slate, and is available in the US for a suggested retail price of $329 (US) for the 16GB model, $429 (US) for the 32GB model and $529 (US) for the 64GB model. Fourth generation iPad with Wi-Fi models are available in black or white for a suggested retail price of $499 (US) for the 16GB model, $599 (US) for the 32GB model and $699 (US) for the 64GB model. Both iPad mini and fourth generation iPad are available from the Apple Online Store (www.apple.com), Apple’s retail stores and select Apple Authorized Resellers.

iPad mini with Wi-Fi + Cellular and fourth generation iPad with Wi-Fi + Cellular will be available in the US on AT&T, Sprint and Verizon in a few weeks. iPad mini with Wi-Fi + Cellular will be offered for a suggested retail price of $459 (US) for the 16GB model, $559 (US) for the 32GB model and $659 (US) for the 64GB model. Fourth generation iPad with Wi-Fi + Cellular for AT&T, Sprint and Verizon will be offered for a suggested retail price of $629 (US) for the 16GB model, $729 (US) for the 32GB model and $829 (US) for the 64GB model. Additionally, iPad 2 is available at $399 (US) for the 16GB Wi-Fi model and just $529 (US) for the 16GB Wi-Fi + 3G model where they are sold now.

*LTE is available through select carriers. Network speeds are dependent on carrier networks. Check with your carrier for details. **Battery life depends on device settings, usage and other factors. Actual results vary.

Apple designs Macs, the best personal computers in the world, along with OS X, iLife, iWork and professional software. Apple leads the digital music revolution with its iPods and iTunes online store. Apple has reinvented the mobile phone with its revolutionary iPhone and App Store, and is defining the future of mobile media and computing devices with iPad.

Have something to say about this story? Share your comments below! Need help with something else? Submit your question!

chrisoldroyd

UK editor at iMore, mobile technology lover and air conditioning design engineer.

More Posts

 

1
loading...
0
loading...
105
loading...
0
loading...

← Previously

Deal of the Day: 51% off the Seidio SURFACE Case (with kickstand) for iPhone 5!

Next up →

iPad 4 and iPad mini performance tests

Reader comments

Apple sells three million Wi-Fi iPad 4s and iPad minis in three days

12 Comments

I would agree with you that iPad mini more than likely took the majority of the sales between the two devices. It will be interesting to see the breakdown.

This again begs the question of why they don't just make more devices before launch. I don't get it.

I gather that it is a combination of factors that need to be balanced:

1) Production limitations - Only so many (hundred) workers with only so many hours in the day. And only so much supply of materials.

2) Market reaction - Should we make 3 million or 2 million? Big question. Unclear answers. (FWIW, my local Best Buy still has a good number of the higher storage capacity mini's in-stock...as of a couple days, ago.)

3) Inventory rotation - I'm sure there's a better term for this but I've read that Apple is very good at not having a lot of unused inventory sitting in a warehouse, collecting dust. And that is apparently a factor in their very high profits. I'm no expert in such things, but that's the impression I got from the writer.

So, finding the balance between these factors is probably a little tricky.

wow production is such a bitch for apple...

so little workers that have to work 70 to 80 hour per week for .20 an hour

I have no idea how apple can make so many products...

4) News, blog, reputation, and stock market reaction. With Apple's 6-year run of success, fair or not, it *will* be a story when they release an "event" (as opposed to a "hobby," e.g. Apple TV) item that does not sell out.

There is very little for Apple to gain in immediately selling 4 million of a 5 million inventory, vs 3 million of a 3 million inventory, and a lot for them to lose, especially when signs suggest they will pick virtually all of the extra million in sales two weeks later.

Huge pent up demand for a usable small tablet. I'm surprised more did not sell. The droidblets are next to useless (I know, I own one). People have finally figured that out.

+2 that's just the beginning of the end of all androblets...they will be DOA one year later....
and all sold before that are museum exhibits.... I'm serious androtrols ......think twice before U reply

3million sold? Are they sure? I can't even purchase an iPad mini in Malaysia and its not even on the Malaysian Apple website. So again it begs that question, how did they come up with the figure 3 million?