Apple Store 2.0 is here, iPad take-over begins! [Updated with video]
Australia, being in the future, has just seen the debut of Apple Store 2.0, the recently rumored reboot that adds interactive iPads, among other things, to the retail experience. Talk about putting your tech where your money is.
Want to learn more about that MacBook Pro or iMac? Hit up the iPad next to it for feature specs, comparisons, explanations for those new to Apple, technical support, or summon an Apple specialist for additional help at the touch of a button. (I'm figuring the staff disables that little prank-in-the-waiting by end of business day 1).
As the rising sun hits more and more regions, we're hoping to learn more about the new Apple Retail, so if you spot anything at your local store, let us know!
My only question - do the iPads have interactive iPads to explain what you can do with the iPads, on iPads?
Update: Apparently, the iPads are encased in
Carbonite tough, clear plastic.
Update 2: Video, see above.
Update 3: Apple sent a note along to employees, read it after the break. [9to5Mac]
Update 4: Just got back from checking out the new store displays. The app powering the iPads is very slick, with great animated popups (Pixar would be proud) that allow for very clean initial info pages with lots of additional details (like pricing) that can be access with a tap. Apparently Apple has more planned for this app as well, and being able to update both the app, as well as prices, specs, etc. without having to reprint paper every time is no doubt one of the motivators for this new system.
The plastic encasings are perfectly fit and pretty much weld the iPads to the table so you can't move them around. There's a proprietary connector (not the usual dock cable) powering the iPads. It's almost impossible to see. the Home buttons are disabled so you can't exit out of the display app.
There are also beautifully crafted new product identifiers in the center of the tables for iPad, iPod, iPhone, etc. Typically Apple, they're understated, elegant, and do just what they need to do without being fussy about it. (Jonathan Ive's insistence on design getting out of the way, no doubt.) Photos after the break.
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