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How Apple has to teach people to love the watch

How Apple has to teach people to love the watch

One of the challenges the Apple faces is a generation of people who, in part because of the advent of cellphones, simply don't wear watches. To get people to start wearing an Apple Watch, the company is going to have to present them with either a compelling feature or, more likely, a set of...
No Apple Watch mixing-and-matching come April 10 — collections are it

No Apple Watch mixing-and-matching come April 10 — collections are it

The Apple Online Store previews all of the Apple Watch case and band combinations, grouped into collections. Despite that, some have hoped, come pre-order time, they'd still be able to to mix-and-match cases and bands to get any combination they liked, without having to buy any additional bands....
Who the gold Apple Watch is perfect for

Who the gold Apple Watch is perfect for

"It's not that you don't like the Apple Watch Edition, it's that you don't like the people who like the Apple Watch Edition. Think about that next time you make fun of the Internet." The above paraphrases just one of the innumerable quotes I love from the West Wing. It beautifully encapsulates...
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$10,000 for a gold Apple Watch gets you premium support too

Apple Watch Edition buyers said to get premium support for their $10,000+ purchase

Turns out that when you spend $10,000 or more on an Apple Watch, Apple will go out of their way to make sure you're taken care of. It's not terribly surprising to hear that Apple's planning to roll out the red carpet for Apple Watch Edition buyers. The solid 18-karat gold casings that will...
Secret Apple Watch controls: How you'll navigate what's on your wrist!

Secret Apple Watch controls: How you'll navigate what's on your wrist!

The Apple Watch only has two hardware buttons but, just like the iPhone, there's a lot you can do with them! Tim Cook introduced the Apple Watch back in September and while much was shown off, much still remains to be seen. What we do know is that it has two buttons — a digital crown that can...
This is how Wunderlist designed its app for the Apple Watch

This is how Wunderlist designed its app for the Apple Watch

Wunderlist's head of design, Ben Lehnert, has gone into detail about how the company designed its app for the Apple Watch. Not wanting to try and fit everything from the desktop and mobile apps onto the Apple Watch, the Wunderlist team decided to only implement those features that were extremely...
Apple Watch

Apple reminds us Apple Watch will be available in London, Paris, Tokyo department stores

Apple has posted more information on the special stores-within-stores in Tokyo, London, and Paris that will also host Apple Watch try-ons come April 10. This follows up the press release from last month that announced the Apple Watch would appear at Selfridges in London, Galeries Lafayette in...
Apple Watch apps start hitting the App Store

Apple Watch apps start hitting the App Store

Apple has begun allowing Apple Watch apps into the App Store ahead of April 10 pre-orders. While developers can't upload Apple Watch-enabled apps on their own yet, some of the apps shown off in Apple's demos and on the company's web site have clearly been given the green light. That Apple Watch...
Apple Watch supplies in stores could be limited to reservations at launch

Apple Watch supplies in stores could be limited to reservations at launch

If you want an Apple Watch at launch, it looks like you might need to pre-order or make a reservation. The Apple Watch will reportedly be in limited supply in Apple Stores on launch day. Most of the inventory will apparently be reserved for customers that either pre-ordered a watch, or made an...
Apple Stores will reportedly give Apple Watch Edition customers extra hands-on time

Apple Stores will reportedly give Apple Watch Edition customers extra hands-on time

Apple will reportedly allow customers interested in the most expensive variant of the Apple Watch 30 minutes of hands-on time to check it out. The expanded appointment window for the Apple Watch Edition would be double the standard 15-minute window offered to customers trying out other models....
No Apple Watch mixing-and-matching come April 10 — collections are it

No Apple Watch mixing-and-matching come April 10 — collections are it

The Apple Online Store previews all of the Apple Watch case and band combinations, grouped into collections. Despite that, some have hoped, come pre-order time, they'd still be able to to mix-and-match cases and bands to get any combination they liked, without having to buy any additional bands....
How the Apple Watch will be your personal trainer

How the Apple Watch will be your personal trainer

Information broker. Health tracker. Digital wallet. Communicator. Remote Control. It's all one product. It's the Apple Watch. Each of those features — individually or in combination — appeal to different people. For some, the ability to track activity and heart rate to measure walking, running,...
Apple Watch

Booking for Apple Watch try-on times won't start until April 10

A new report says that Apple won't be offering customers a chance to book appointments to try out their upcoming Apple Watch at their local Apple Store before April 10. The company had already announced that April 10 would be the first day that interested Apple Watch buyers could come try out the...

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