The Competition: On Pure Pink Turtles and Surface Tablets
So the Zune HD is out, Windows Mobile 6.5 is starting to come out, Windows Mobile 7 will come out end of next year, and all of this relates to project Pink and new rumors of device code-names Pure and Turtle, and a Surface-related tablet just how exactly?
Sigh. Microsoft is like that cousin that we just know could be great but somehow keeps getting turned around, lost, and otherwise just not-quite delivering on it's amazing potential. Imagine if they had one division, making one platform, and all that effort and integration went into delivering a killer XboxPhone in time for the holidays this year? And don't hate on us for saying that, even our sibling site WMExperts is pounding the integration drum.
Back in the real world, however, Microsoft is said to be using a 2-prong strategy, Windows Mobile 6.5 now to compete with Android, and Windows Mobile 7 next year to compete with the iPhone (which, if Apple keeps up with their own roadmap, will be on its 4th hardware revision and running iPhone OS 4.0 -- a moving target indeed).
The Zune HD meanwhile is positioned somewhere between the original and current iPod touch.
Microsoft is also rumored to be working on a tablet, based on their big-@$$ Surface table, to market against Apple's still unannounced iTablet/iPad. Surface uses infrared camera technology, and required a huge basin to house all that hardware, so no doubt this will be Surface in name only (because who wants a 4 foot thick tablet, right?)
And on top of that, Microsoft is still working on Project Pink, which is a giant unknown, except it might be using Danger (makers of the Sidekick, bought out by Microsoft), and might be a Microsoft phone (though Microsoft swears they aren't making a phone -- just like Steve Jobs said no one wanted video on an iPod).
Pure and Turtle would then be these Danger-developed, Sidekick-like handsets running Windows Mobile 7, with on-board Zune software to handle the media layer?
Yeah, we don't know either. Would that -- Sidekick hardware running WinMo7 and Zune HD interface -- be competitive with an 4th gen iPhone running iPhone 4.0?
We're only a year away from knowing....