iBeacons reportedly making their way to Apple Retail, will serve as your virtual concierge
iBeacons - a Bluetooth 4.0 Low Energy powered technology that could enhance or enable everything from indoor mapping to location-based knowledge stores to massive leaps forward in accessibility - will reportedly start rolling out to Apple Retail Stores in the U.S. soon. Mark Gurman, 9to5Mac:
These transmitters will be placed on the tables that house Apple products in addition to store shelves holding accessories. The technology will serve as a way to both improve the Apple shopping experience, and in-turn, boost product sales.
iBeacon support launched as part of iOS 7. When paired with an updated Apple Store app for iOS, this new system sounds like it would basically help customers to appointments, informs them about workshops relevant to their interests, and provides information about the products they're perusing. While Smart Signs can provide some, static information when prompted, this new service sounds much smarter, verging on a virtual, networked, concierge.
Check out Gurman's piece via the link below then let me know what you think - looking forward to your computerized shopping future?