The new Star Wars Episode VII trailer is out today. And hey, JJ Abrams introduced it while wearing an Apple Watch!

Yes, iMore — we're using JJ Abrams's choice of Apple fashion accessory to shamelessly embed the latest trailer for Star Wars Episode VII. We're not sorry.

Abrams, director of Star Wars: The Force Awakens, rocked a 38mm Apple Watch with Midnight Blue Modern Buckle Sport Band (looks like a custom job from Apple) during the opening keynote of Star Wars Celebration, which was streamed live courtesy of Verizon. (The rest of the Star Wars Celebration panels will also be streamed live, if you, like me, relish in all things Star Wars.)

It's not particularly surprising to see Abrams sporting an Apple Watch — the director has long had ties with Apple, and Lucasfilm's Disney partnership (and Disney's close relationship with Apple) certainly didn't hurt.

What I really want to know is: Does his Apple Watch have a custom app for controlling BB-8?

For the record, R2 Builders Club: I may not have $17,000 for an Apple Watch Edition, but I would pay a ridiculous sum of money for a working BB-8 model.

Source: Star Wars