According to Android Central this is Motorola's big Superbowl commercial for their new Android 3.0 Honeycomb-running Xoom tablet, and it's targeting Apple's iPad by once again trotting out the old canard of Apple fascism. I'm glad AC managed to sleuth that out because I'm not sure many mainstream football viewers are going to have any idea at all what this thing is about.
So have at it in the comments. What will people think this ad is for? Spaceballs