New report predicts smaller tablets will lose ground to large smartphones
A new report from NPD DisplaySearch predicts that shipments of tablets that are between 7 to 7.9 inches in size, such as the iPad mini, will begin to lose market share compared to larger tablet products, thanks in part to competition from larger smartphones.
The report notes that in 2013, shipments of smaller tablets took up 58 percent of the total market. However, that percentage is expected to go down, with NPD predicting that hardware companies will put more of their tablet focus on products that are between 8 and 10.9 inches. NPD believes that shipments of the larger tablets will overtake the smaller ones in terms of market share by 2018.
While this could issue affect sales of the iPad mini, that could also be the reason why the iPhone 6 may be a much larger smartphone than previous models, if all the rumors are to be believed.
The report adds that tablets that are 11 inches or more are expected to take up 10 percent of the total tablet market by 2018. Hisakazu Torii, vice president of smart application research at NPD DisplaySearch, stated, "The increase in screen sizes will help increase tablet PC revenues."
NPD has lowered its 2014 tablet shipment forecast to 285 million units worldwide, with the firm blaming the delayed launches of new products as part of the reason for their adjustments.
Source: NPD DisplaySearch