Sprint confirms that unlimited data will stay unlimited, even if next iPhone has LTE
Sprint has confirmed that it will still offer an unlimited data plan for the next generation iPhone. There was some doubt that the unlimited data would remain, especially if the iPhone 5,1 has the expected LTE radio. Sprint CEO Dan Hesse has stated that Sprint will continue to offer a no-strings unlimited plan.
"I'm not anticipating the unlimited plan would change by that point," he said. "That's our distinctive differentiator." "Frankly, it's a marriage made in heaven," he said about the combination of unlimited and the iPhone. "We're clearly attracting customers from our competitors."
The decision by Sprint to offer unlimited data when all the other carriers are cutting back on their allowances has been very beneficial for Sprint. Hesse believes that many new customers have joined Sprint purely for the unlimited data. He was also keen to point out that he had no inside knowledge as to when the next iPhone would be released or if it definitely would be LTE capable.