Companies are predators, like wolves or wildcats or snakes; it's their nature to bite, and we know that when we pick up their products and services. I don't mean that to sound overly dramatic. Just like when I riff on "any company sufficiently large is indistinguishable from evil", it's meant as a reminder mostly to myself. The bigger they are, the smaller the chance they can act in the best interests of all of their customers, all of the time. That means, inevitably, some of the time it'll be my best interests they're acting against. Some of the time it'll be my favorite app that gets gutted or pulled, my most important service that gets compromised or killed, my personal data that gets misused or abused. We know that, all of us, because we've all experienced it. It's why we get nervous when big companies move quickly or do anything unexpected. Most recently, it's why the internet projected collective angst when Google bought Nest.