Apple may or may not release a product called the "iPhone 5S" this year. The presumption, however, fueled by Apple having previously released the 2009 iPhone 3GS-as-in-speed, and the 2011 iPhone 4S-as-in-Siri, is that 2013 will see an iPhone 5S-as-in-something update. Whether it ultimately proves real or not, the perception of a yearly update cycle and its tick-tock nature, is becoming problematic.