Virgin Atlantic putting iBeacons in London Heathrow airport

Virgin Atlantic putting iBeacons in Heathrow airport

Virgin Atlantic now has iBeacons around London Heathrow airport to deliver location-specific alerts. These iBeacons tie in with Passbook, and enable notifications such as reminders to get your boarding pass out when approaching a security checkpoint, a 0% commission offer when passing currency exchange, or introducing crew members as people board their flights.

Virgin is well-known for being hip and high-tech. They've also recently been playing around with Google Glass so they can greet upper class passengers by name as soon as they come up to the plane.

This program is limited to Heathrow for now, but shows a ton of promise for deployments in other airports. How would you like iBeacons to improve your airport experience? Should other airlines take a hint? Beyond mobile ticketing, how else can mobile make flying better?

Simon Sage

Editor-at-very-large at Mobile Nations, gamer, giant.

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There are 3 comments. Add yours.

1an3 says:

Loved using the Easyjet mobile app few months ago - appeared on lock screen via passbook as I approached airport. Easy stuff.

morgansays_hi says:

I love that they're taking the technology one step further, and I love their use and idea of Google Glass; a really personal touch. I've been using the easyJet app so maybe something similar could be implemented there!

Sent from the iMore App

VegaOrion says:

Please do more stories like this. I get email chains from relatives about how Apple is using "this secret phone beacon technology" to make stores go all minority report on us and scan our retinas or some nonsense. It's really irritating, especially when you see what amazing ideas are coming out of iBeacon.
This is really an awesome idea. I can't wait to use this in a museum or at the zoo.