Beats announces global partnership with Major League Soccer — Lionel Messi and co. are getting some awesome custom headphones, but you won't be able to buy them

Beats MLS partnership
(Image credit: Beats / MLS)

As the MLS season gets ready to kick off, Beats has announced a global partnership with the soccer league with some seriously cool exclusive colorways of the Beats Studio Pro. 

In a press release, Beats announced the multi-year agreement with eight MLS clubs that will receive “custom Beats headphones exclusively created for the teams.” The teams selected for the 2024 MLS season are Atlanta United, Columbus Crew, LAFC, Nashville SC, NYCFC, St. Louis CITY SC, Toronto FC, and Lionel Messi’s Inter Miami. Beats also announced that more exclusive designs for more clubs will follow throughout the partnership.

We can also expect to see the stars of the league appear in Beat’s brand marketing campaigns across platforms. “The partnership will highlight the unique intersection between music and sports with players having the opportunity to wear Beats headphones and earphones on the pitch pre- and post-match.”

There’s no further information on when and where the players will rock these exclusive Beats, but we expect to see Inter Miami arrive at DRV PNK Stadium on Wednesday night for the opening game of the season sporting the pink headphones.

In our review of the Beats Studio Pro, we weren’t too impressed with the overall build quality and value of the headphones. While the players will be rocking the custom cans, it’s fair to say they aren’t one of iMore’s best noise-canceling headphones.

Get ready for MLS on Apple TV

Lionel Messi in Inter Miami kit

(Image credit: MLS)

We are just days away from arguably the most-anticipated MLS season of all time. The 2024 season, streaming worldwide via MLS Season Pass on Apple TV to over 100 countries will be Lionel Messi’s first full season at Inter Miami. The greatest soccer player of all time is joined this season by his former FC Barcelona teammate, Luis Suarez, as Inter Miami looks to dominate Major League Soccer.

MLS Season Pass is available for $14.99/month or $99 for the full season, and Apple TV Plus subscribers will get a discount, bringing the cost down to $12.99/month or $79 for the full season. The season kicks off at 8 pm ET/ 5 pm PT on Wednesday February 21, with Inter Miami vs Real Salt Lake.

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John-Anthony Disotto
How To Editor

John-Anthony Disotto is the How To Editor of iMore, ensuring you can get the most from your Apple products and helping fix things when your technology isn’t behaving itself.

Living in Scotland, where he worked for Apple as a technician focused on iOS and iPhone repairs at the Genius Bar, John-Anthony has used the Apple ecosystem for over a decade and prides himself in his ability to complete his Apple Watch activity rings.

John-Anthony has previously worked in editorial for collectable TCG websites and graduated from The University of Strathclyde where he won the Scottish Student Journalism Award for Website of the Year as Editor-in-Chief of his university paper. He is also an avid film geek, having previously written film reviews and received the Edinburgh International Film Festival Student Critics award in 2019. 

John-Anthony also loves to tinker with other non-Apple technology and enjoys playing around with game emulation and Linux on his Steam Deck.

In his spare time, John-Anthony can be found watching any sport under the sun from football to darts, taking the term “Lego house” far too literally as he runs out of space to display any more plastic bricks, or chilling on the couch with his French Bulldog, Kermit.