Amazon launching iPad competitor this fall?

Hit and miss rumor site Digitimes is reporting that Kindle-maker Amazon is set to launch their own, fully featured, iPad competitor as early as August/September. That's to catch the lucrative holiday sales period.
Amazon adopts processors developed by Texas Instruments, with Taiwan-based Wintek to supply touch panels, ILI Technology to supply LCD driver ICs and Quanta Computer responsible for assembly, the sources indicated. Monthly shipments are expected to be 700,000-800,000 units.Amazon will provide streaming movie services for users of its tablet PCs, the sources noted.
So far no, not Google's manufacturing partners Samsung or Motorola with the Galaxy Tab or Xoom, not RIM's Playbook, have come anywhere close to encroaching on iPad's tens of millions of units sold. HP will be fielding the TouchPad in just over a week, but like TiPb's been saying from the start -- there's no tablet market yet, just an iPad market.
And with rumors Apple might introduce an iPad 3 or iPad 2 variant this fall, there's no signs of anyone catching up yet either.
Can Amazon change that? Or would they still just be bringing content to an experience fight?
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Rene Ritchie is one of the most respected Apple analysts in the business, reaching a combined audience of over 40 million readers a month. His YouTube channel, Vector, has over 90 thousand subscribers and 14 million views and his podcasts, including Debug, have been downloaded over 20 million times. He also regularly co-hosts MacBreak Weekly for the TWiT network and co-hosted CES Live! and Talk Mobile. Based in Montreal, Rene is a former director of product marketing, web developer, and graphic designer. He's authored several books and appeared on numerous television and radio segments to discuss Apple and the technology industry. When not working, he likes to cook, grapple, and spend time with his friends and family.