Amazon's new Kindle competes with iPad on price, focus

By Rene Ritchie
last updated

Amazon's new Kindle comes in a smaller, darker package and they're positioning it to compete with Apple's iPad (which can also read Kindle books) on price ($139 for Wi-Fi $189 for 3G) and a laser-like focus on reading.

  • All-New, High-Contrast E-Ink Screen – 50% better contrast than any other e-reader
  • Read in Bright Sunlight – No glare
  • New and Improved Fonts – New crisper, darker fonts
  • New Sleek Design – 21% smaller body while keeping the same 6" size reading area
  • 17% Lighter – Only 8.5 ounces, weighs less than a paperback
  • Battery Life of Up to One Month – A single charge lasts up to one month with wireless off
  • Double the Storage – Up to 3,500 Books
  • Built-In Wi-Fi – Shop and download books in less than 60 seconds
  • 20% Faster Page Turns – Seamless reading
  • Enhanced PDF Reader – With dictionary lookup, notes, and highlights
  • New WebKit-Based Browser – Browse the web over Wi-Fi (experimental)

Thank goodness they didn't rebrand it as KindlePad...

[Amazon]

Rene Ritchie
Rene Ritchie
Contributor

Rene Ritchie is one of the most respected Apple analysts in the business, reaching a combined audience of over 40 million readers a month. His YouTube channel, Vector, has over 90 thousand subscribers and 14 million views and his podcasts, including Debug, have been downloaded over 20 million times. He also regularly co-hosts MacBreak Weekly for the TWiT network and co-hosted CES Live! and Talk Mobile. Based in Montreal, Rene is a former director of product marketing, web developer, and graphic designer. He's authored several books and appeared on numerous television and radio segments to discuss Apple and the technology industry. When not working, he likes to cook, grapple, and spend time with his friends and family.