Apple airs the new iPad commercial

By Rene Ritchie
last updated

Apple showed off the new iPad commercial during their event today and now they've placed it online both on their website and on YouTube (which is much more easily embeddable here.) It includes elements of Apple's iPad 2 commercials past, namely the idea that technology should disappear, but also elements of Apple's iPhone 4 commercials which focused on the Retina display.

When a screen becomes this good. Colors are more vibrant. Words are pin sharp. Everything is more brilliant. Because when a screen becomes this good. It's simply you and the things you care about. The stunning Retina display. On the new iPad.

New apps like iPhoto also get shown off, along with iBooks and iTunes movies, and a painting app.

Very solid,

Rene Ritchie
Rene Ritchie
Contributor

Rene Ritchie is one of the most respected Apple analysts in the business, reaching a combined audience of over 40 million readers a month. His YouTube channel, Vector, has over 90 thousand subscribers and 14 million views and his podcasts, including Debug, have been downloaded over 20 million times. He also regularly co-hosts MacBreak Weekly for the TWiT network and co-hosted CES Live! and Talk Mobile. Based in Montreal, Rene is a former director of product marketing, web developer, and graphic designer. He's authored several books and appeared on numerous television and radio segments to discuss Apple and the technology industry. When not working, he likes to cook, grapple, and spend time with his friends and family.