Apple airs iPad mini commercial - I'll be home

By Rene Ritchie
last updated

Apple has aired a new iPad mini commercial featuring FaceTime and aimed at the holidays. It's called I'll be home, and features a girl and her grandfather sharing a musical "moment of holiday cheer".

This is the kind of commercial Apple does often, and does well, blending technology and humanity, the latest gadgets with timeless nostalgia. After some missteps in the middle of the year, Apple's playing it safe and going back to what's historically worked for them.

Check it out up top and let me know what you think in the comments below.

Rene Ritchie
Rene Ritchie
Contributor

Rene Ritchie is one of the most respected Apple analysts in the business, reaching a combined audience of over 40 million readers a month. His YouTube channel, Vector, has over 90 thousand subscribers and 14 million views and his podcasts, including Debug, have been downloaded over 20 million times. He also regularly co-hosts MacBreak Weekly for the TWiT network and co-hosted CES Live! and Talk Mobile. Based in Montreal, Rene is a former director of product marketing, web developer, and graphic designer. He's authored several books and appeared on numerous television and radio segments to discuss Apple and the technology industry. When not working, he likes to cook, grapple, and spend time with his friends and family.