Apple airs new iPad ad, Hollywood, just in time for Academy Awards

iPad 4
iPad 4 (Image credit: iMore)

Following up on their latest two iPad ads, Alive and Together, Apple has released a third in the series, Hollywood, and done so smack dab in the middle of the Oscars. Like the previous ads, Hollywood features fast-paced, almost blip-vert style keywords that shoot rapid-fire across the screen, interleaved with scenes of related apps.

This time the first set of words finish with Lights, and we get iMovie, shopping for lights, and the lightning bolt from Back to the Future. The next set finish with Camera, and with -- wait for it -- camera based apps and movie clips, and finally, everyone say it with me, we get Action, with Apple's Maps, Indiana Jones, and more.

Fast paced and jaunty, I know some people aren't fans of the crowd chanted words, but I think they work as a way to reach increasingly broad, mainstream audiences, and mix the traditionally app-centric iPad ads with the funner iPod style ads.

Watch it up top and let me know what you think.

Rene Ritchie

Rene Ritchie is one of the most respected Apple analysts in the business, reaching a combined audience of over 40 million readers a month. His YouTube channel, Vector, has over 90 thousand subscribers and 14 million views and his podcasts, including Debug, have been downloaded over 20 million times. He also regularly co-hosts MacBreak Weekly for the TWiT network and co-hosted CES Live! and Talk Mobile. Based in Montreal, Rene is a former director of product marketing, web developer, and graphic designer. He's authored several books and appeared on numerous television and radio segments to discuss Apple and the technology industry. When not working, he likes to cook, grapple, and spend time with his friends and family.