Following up on their latest two iPad ads, Alive and Together, Apple has released a third in the series, Hollywood, and done so smack dab in the middle of the Oscars. Like the previous ads, Hollywood features fast-paced, almost blip-vert style keywords that shoot rapid-fire across the screen, interleaved with scenes of related apps.

This time the first set of words finish with Lights, and we get iMovie, shopping for lights, and the lightning bolt from Back to the Future. The next set finish with Camera, and with -- wait for it -- camera based apps and movie clips, and finally, everyone say it with me, we get Action, with Apple's Maps, Indiana Jones, and more.

Fast paced and jaunty, I know some people aren't fans of the crowd chanted words, but I think they work as a way to reach increasingly broad, mainstream audiences, and mix the traditionally app-centric iPad ads with the funner iPod style ads.

Watch it up top and let me know what you think.