Apple launches (PRODUCT) RED bumper for iPhone

By Rene Ritchie
published

Apple has added a (PRODUCT) RED option to their usual selection of iPhone 4/iPhone 4S bumpers, available through the Apple Store. Other than the color and the charity associated with it, and with which Apple has had a longstanding relationship, the bumper is identical to the previous colors first launched with the iPhone 4 in 2010 and updated for compatibility in 2011.

9to5Mac's Mark Gurman first reported the story last night, and as he pointed out, the timing is odd:

With Apple’s redesigned iPhone coming in less than a month, it seems hard to believe that Apple would release a case for the iPhone 4S/4. However, it seems likely that the iPhone 4S/4 will stick around, so perhaps that is why Apple is set to release the new red iPhone Bumper case.

If and when the iPhone 5 is announced on September 12, if Apple stays with recent patterns, the iPhone 4S should drop to $99 on contract.

The real question here, however, is why did it take Apple over 26 months to add a (PRODUCT) RED bumper to the product line?

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Rene Ritchie
Rene Ritchie
Contributor

Rene Ritchie is one of the most respected Apple analysts in the business, reaching a combined audience of over 40 million readers a month. His YouTube channel, Vector, has over 90 thousand subscribers and 14 million views and his podcasts, including Debug, have been downloaded over 20 million times. He also regularly co-hosts MacBreak Weekly for the TWiT network and co-hosted CES Live! and Talk Mobile. Based in Montreal, Rene is a former director of product marketing, web developer, and graphic designer. He's authored several books and appeared on numerous television and radio segments to discuss Apple and the technology industry. When not working, he likes to cook, grapple, and spend time with his friends and family.