Apple Online makes it easier to order an iPad 2

The Apple Online Store was down earlier today, and while we didn't get any red iPhone 5s, we did get some feature improvements, including an easier way to order just the iPad 2 you want.

  1. Choose a color, black or white
  2. Choose a model, Wi-Fi or Wi-Fi + 3G
  3. Choose a network, AT&T or Verizon in the US (if you chose Wi-Fi + 3G)

As you choose, your order is summarized and you can tap to continue on and place it. It's definitely an easier way to order, especially on an iPad.

The only real surprise is why it's taken Apple so long to make their site more intuitive and friendly.

[Apple Online (opens in new tab)]


Senior Editor at iMore and a practicing therapist specializing in stress and anxiety. She speaks everywhere from conferences to corporations, co-host of Vector and Isometric podcasts, follow her on Twitter @Georgia_Dow and check out her series at

  • Simple is good when it comes to ordering online. And next year it will probably get even simpler: black or white, Wi-Fi or Wi-Fi + 3G, done.
  • Whatever makes it "easier" or "simpler" (read: faster!) to separate you from your money, or your mom's credit card that you "found" in her wallet, or money from your kids' education trust fund, you get the idea (read: you know who you are) makes it a better buying "experience" as far as Apple is concerned. ;-)