Apple partners with Universal for Siri tie-in with The Secret Life of Pets

In partnership with Universal Pictures, Apple has created a tie-in for the studio's new animated feature, The Secret Life of Pets using Siri. When using the digital assistant on your Apple TV, just as "What do my pets do when I'm not home?" to get one of 15 programmed responses.

Apple first announced this feature on its iTunes Facebook page:

While Apple has previously updated Siri with responses to recent cultural touchstones like Pokémon Go, this is the first time the company has partnered with a movie or television studio to bring this sort of promotional tie-in to its digital assistant.

You can get The Secret Life of Pets now from the iTunes Store.

Joseph Keller

Joseph Keller is the former Editor in Chief of iMore. An Apple user for almost 20 years, he spends his time learning the ins and outs of iOS and macOS, always finding ways of getting the most out of his iPhone, iPad, Apple Watch, and Mac.