Apple product placement exec leaves for Jawbone

Suzanne Lindbergh, Apple's worldwide director of "Buzz Marketing," has accepted a position at Jawbone, according to TechCrunch.

Lindbergh had been at Apple for 25 years. In her role, she was responsible for making Apple products available to film and television studios. If you've ever wondered why you see Apple products in television shows and movies, Lindbergh's been behind it.

Confirming the move, Lindbergh told TechCrunch that she was ready for a new challenge. In her new role at Jawbone, she'll be doing largely the same work she was doing at Apple.

It'll be interesting to see if or how this changes Apple's profile in entertainment. Lindbergh had been with Apple for a couple of decades.

Ever wonder how Apple got its products into the TV shows and movies you watch? Now you know. Will Lindbergh's departure hurt Apple? Tell us what you think in the comments.

Source: TechCrunch

Peter Cohen