Apple releases new Retina display iPad commercial, Do it All

By Rene Ritchie
last updated

Apple has just released a new commercial for the iPad called "Do it All". Like other recent iPad commercials, it focuses on what the iPad can do, highlighting apps. This time, it breaks down:

  • Send a note. (Email.)
  • Stay informed. (Newsstand and the New Yorker.)
  • Catch a show. (Vimeo.)
  • Make your point. (Numbers.)
  • Make a memory. (iPhoto.)
  • Make a masterpiece. (Paintbrush?)
  • Read something. (iBooks.)
  • Watch something. (Videos.)
  • Learn something. (iBooks textbook?)

The closing line is:

Do it all more beautifully with the Retina display on iPad.

No "new iPad' branding, which is interesting, and they're melding the typical app focus with the Retina feature. It's not as powerful as the earlier, Peter Coyote voiced iPad 2 ads, but it's not a misstep either. More keeping pace than anything.

Video below.

Rene Ritchie
Rene Ritchie
Contributor

Rene Ritchie is one of the most respected Apple analysts in the business, reaching a combined audience of over 40 million readers a month. His YouTube channel, Vector, has over 90 thousand subscribers and 14 million views and his podcasts, including Debug, have been downloaded over 20 million times. He also regularly co-hosts MacBreak Weekly for the TWiT network and co-hosted CES Live! and Talk Mobile. Based in Montreal, Rene is a former director of product marketing, web developer, and graphic designer. He's authored several books and appeared on numerous television and radio segments to discuss Apple and the technology industry. When not working, he likes to cook, grapple, and spend time with his friends and family.