What does Apple have to do to re-revolutionize the iPhone?

By Rene Ritchie
last updated

Lessien, writing on DiogeneX, asks what Apple has to do, not to catch up with things like notifications or cloud services, not to keep up with things like apps and specs, but to truly leap ahead of the competition like.

Apple is as vulnerable as any other company to believing the future is a straight line extrapolation of the present. But eventually the knock-offs will be good enough to fool most people. Solely focusing on incremental improvement is like polishing diamonds. And perfect is the enemy of the good.

I won't spoil her two answers except to say they're good.

[DiogeneX]

Rene Ritchie
Rene Ritchie
Contributor

Rene Ritchie is one of the most respected Apple analysts in the business, reaching a combined audience of over 40 million readers a month. His YouTube channel, Vector, has over 90 thousand subscribers and 14 million views and his podcasts, including Debug, have been downloaded over 20 million times. He also regularly co-hosts MacBreak Weekly for the TWiT network and co-hosted CES Live! and Talk Mobile. Based in Montreal, Rene is a former director of product marketing, web developer, and graphic designer. He's authored several books and appeared on numerous television and radio segments to discuss Apple and the technology industry. When not working, he likes to cook, grapple, and spend time with his friends and family.