Save money with Apple's 2023 Back to School promo now live

Apple MacBook and iPad
(Image credit: Apple)

While all of the attention was on Apple's WWDC 2023 event earlier this week the company quietly launched its Back to School promotion, giving students a chance to get their hands on a free Apple gift card when making eligible purchases.

Those purchases include specific Macs and iPads with gift cards of up to $150 available depending on which computer students choose to buy. On top of that, Apple is also offering students the chance to save 20% on AppleCare+ plans — something well worth considering if you're going to be lugging a MacBook Air from one lesson to another all day long.

The new Back to School promotion runs through October 2, while students will also benefit from the usual small discount applied when making purchases via the educational Apple Store.

Gift cards galore

Apple gift cards can of course be used to fund various purchases via Apple and not just those made at the Apple Store. They can also be used to pay for apps and in-app purchases in the App Store. On top of that, Apple services like Apple One, Apple Music, Apple TV Plus, and others can all be paid for using these gift cards.

As for the gift cards themselves, Apple will hand over a $150 card when students buy a MacBook Air, MacBook Pro, or iMac while the iPad Pro and iPad Air will get people a $100 gift card. The Mac mini buyers will also get a $100 gift card as well.

Anyone looking to learn more or take advantage of the Back to School deal from Apple can learn more, and place their orders, on the company's website.

This new offer also includes the newly-announced 15-inch MacBook Air, of course, a machine that could be the best Mac for students who want a big display, a long-lasting battery, and a thin and light machine.

Oliver Haslam

Oliver Haslam has written about Apple and the wider technology business for more than a decade with bylines on How-To Geek, PC Mag, iDownloadBlog, and many more. He has also been published in print for Macworld, including cover stories. At iMore, Oliver is involved in daily news coverage and, not being short of opinions, has been known to 'explain' those thoughts in more detail, too.

Having grown up using PCs and spending far too much money on graphics card and flashy RAM, Oliver switched to the Mac with a G5 iMac and hasn't looked back. Since then he's seen the growth of the smartphone world, backed by iPhone, and new product categories come and go. Current expertise includes iOS, macOS, streaming services, and pretty much anything that has a battery or plugs into a wall. Oliver also covers mobile gaming for iMore, with Apple Arcade a particular focus. He's been gaming since the Atari 2600 days and still struggles to comprehend the fact he can play console quality titles on his pocket computer.