Apple's latest 'Shot on iPhone' ad is all about 'The Beautiful Game'

Apple has created a special "Shot on iPhone" commercial to mark the start of the 2016 UEFA European Championship. The ad, titled "The Beautiful Game," features a montage of photos from iPhones of kids around the world playing football (or soccer, if you prefer), all set to the song 'Wings' by Little Simz.

This new "Shot on iPhone" ad is the ninth released by Apple this week, following the eight clips released showcasing the slow motion and time lapse features on the iPhone 6s. The UEFA European Championship kicks off on June 10 and runs through July 10.

Joseph Keller

Joseph Keller is the former Editor in Chief of iMore. An Apple user for almost 20 years, he spends his time learning the ins and outs of iOS and macOS, always finding ways of getting the most out of his iPhone, iPad, Apple Watch, and Mac.