Coachella's love affair with iOS
Coachella — more properly the Coachella Valley Music and Arts Festival — is an annual celebration held at the Empire Polo Club in Indio, California. The Coachella app lets attendees view the lineup, add favorites, create schedules, and even see Twitter and Facebook social activity related to the event. And over two thirds of the people there were doing just that on an iPhone or iPad.
Gopi Sangha, Director of Technology for the festival revealed that Coachella's audience were "heavy iOS users" during an interview with Robert Scobel, saying:
SnapChat, Uber, and Waze were all called out for helping keep attendees connected and the show running smoothly. (You can catch the iOS specifics at around the 6:20 mark.)
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Rene Ritchie is one of the most respected Apple analysts in the business, reaching a combined audience of over 40 million readers a month. His YouTube channel, Vector, has over 90 thousand subscribers and 14 million views and his podcasts, including Debug, have been downloaded over 20 million times. He also regularly co-hosts MacBreak Weekly for the TWiT network and co-hosted CES Live! and Talk Mobile. Based in Montreal, Rene is a former director of product marketing, web developer, and graphic designer. He's authored several books and appeared on numerous television and radio segments to discuss Apple and the technology industry. When not working, he likes to cook, grapple, and spend time with his friends and family.