Apple's new commercial says iPad is... magically electric

Apple has debuted the third commercial in their iPad is... series, this time saying iPad is electric. This follows delicious and musical. Qualities highlighted this time include cinematic, elementary, academic, full-size (zing!), presenting, bought, sold, fantasy, and the eponymous electric.

Ironman 2 is shown off via the Video app, streaming iTunes U podcasts make an appearance as does the Mail app, Ebay, Epic Citadel, and some others (can you name them all?)

While iPhone 4 commercials have skewed towards the nostalgic and feature-centric, Apple is keeping iPad commercials squarely aimed at the experiential (until they add cameras to iPad 2?)

Check out the video after the break and let us know what you think.

Rene Ritchie

Rene Ritchie is one of the most respected Apple analysts in the business, reaching a combined audience of over 40 million readers a month. His YouTube channel, Vector, has over 90 thousand subscribers and 14 million views and his podcasts, including Debug, have been downloaded over 20 million times. He also regularly co-hosts MacBreak Weekly for the TWiT network and co-hosted CES Live! and Talk Mobile. Based in Montreal, Rene is a former director of product marketing, web developer, and graphic designer. He's authored several books and appeared on numerous television and radio segments to discuss Apple and the technology industry. When not working, he likes to cook, grapple, and spend time with his friends and family.